Design & Production Infrastructure
Our office, atelier and factory are based in Mumbai, India.
Design & Production Infrastructure
Our office, atelier and factory are based in Mumbai, India.
We are foremost a design firm and reinvest a very high percentage of our revenues into design. Our design team hand-picks the best artisans from the country and focus on just one deliverable, NEW IDEAS. To maintain freshness, our design team is broken into smaller teams which are reshuffled from time to time. The design department works throughout the year on creating new swatches employing directions from our clients and experimenting with new techniques and materials. Because of year-round sampling our clients always see something fresh when they visit our showroom to design their collections. As a result of years of in-house designing we have generated a massive swatch library that can overwhelm even the most seasoned embroidery connoisseur.
We use beads, crystals, fabrics and a plethora of materials brought in from different parts of the world to create our designs. Because of our couture focus, there is no technique too complex and no material too rare for our embroideries.
By working behind the scenes with couturiers we have acquired the discipline and best practices required to service an unrelenting demand for creativity, quality & often times impossible sounding deadlines.
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